Image credit: Landbase
Lead generation remains a major pain point for B2B companies of all sizes. Despite heavy investment in sales development reps, marketing agencies, and automation tools, many businesses still struggle to produce quality leads that convert. The root cause, according to Landbase, comes down to lack of visibility into what actually works.
The company uncovered through analysis of millions of contacts and businesses that a staggering 45% of sales and marketing campaigns fail to generate even a single lead. Without the ability to accurately predict success and optimize spend, lead generation remains a black box with high failure rates.
Landbase, under the leadership of Daniel Saks, aims to rip open the black box using the predictive power of AI. Its new go-to-market model provides unprecedented visibility into the reasons campaigns fail and how companies can fix them.
Why So Many Campaigns Never Take Off?
When a sales campaign sputters out before producing leads, where does the blame lie? Is it a bad SDR or agency, poor messaging, or something else entirely?
According to Daniel Saks, CEO of Landbase, the root cause typically comes down to lack of digital trust.”We believe in this era with everything happening online, trust is more important than ever,” said Daniel. “Often trust is gained from person to person relationships. But we’ve also been able to realize that you can build trust digitally through the way your brand shows up online.”
Without establishing sufficient credibility and trustworthiness online, businesses will likely struggle to convert interest into leads. Daniel explained that this essential trust factor remains a blind spot for many companies.
“We can actually predict why campaigns are failing and generally it’s that they don’t have the right level of digital trust,” he said.
Improving Lead Generation with Targeted Fixes
Image credit: Landbase
To address this challenge, Landbase developed its proprietary Digital Trust Score. This AI-powered scoring system analyzes factors like a company’s reviews, thought leadership, brand mentions, and other online signals to evaluate overall credibility.
It then benchmarks scores from 0 to 100 against other businesses to reveal how companies truly stack up in their industry. Scores below 30 indicate an extremely low level of digital trust that will hamper lead generation.
“Our scoring essentially explores your digital credibility based on other businesses in your data set,” Daniel explained. “A score below 30 generally means that you should not do any outbound campaigns.”
With these insights, companies can precisely pinpoint vulnerabilities in their digital presence and take targeted actions to improve weak areas. Fixing foundational trust issues first before investing in other sales and marketing activities leads to much higher conversion rates.
“There’s direct correlations between funding value and a high trust score,” noted Daniel. “If you have a good score, your campaigns are much more likely to take off rather than fail.”
Boosting Campaign Success Through Agentic AI
Landbase’s AI models Landbase Intelligence and GMT-1 Omni do more than just evaluate digital trust. They also recommend the most effective campaigns and areas to allocate budget to maximize lead generation based on a company’s unique position and needs.
Daniel highlighted that businesses often waste resources by hiring sales reps and agencies that ultimately fail because the foundational layer of digital trust is not there. The AI eliminates the guesswork on where to spend for the best ROI.
“Landbase has harnessed machine intelligence to deliver market insights that were previously unattainable, regardless of cost,” stated T.C. Doyle, Go-To-Market industry expert and best selling author. “What used to take months of intensive research and could cost hundreds of thousands of dollars is now streamlined and accessible through Landbase’s GTM Intelligence. It’s a transformative approach that redefines market intelligence for today’s leaders.”
By leveraging these AI-generated insights, businesses can break open the black box of what works in lead generation, optimize their approach, and substantially boost their chances of campaign success.
To learn more about Daniel Saks and Landbase Intelligence, check out his LinkedIn profile.
